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About Ingrid

“BEGIN AT THE BEGINNING, AND GO ON TILL YOU COME TO THE END… THEN STOP.”

ALICE IN WONDERLAND

Indy rebel creative director and photographer challenging conventional thinking from Jozi to NYC.

Ingrid is a Creative Director by trade, but is also smitten for photography. Her experiences help her to mold specific visions in her images and she is a photographer that firmly believes that light is everything.

PUBLISHED

Wedding Inspirations | Solis NYC Fashion & Art Review Book | Afi Magazine UK (Cover) | Maverick Magazine Vl 2 (Cover) | Maverick Magazine Vl 3 (Cover) | Get It Magazine (Cover) | MPSA Magazine (Cover) | Elegant Magazine (UK) | ELLÉMENTS Magazine (twice) | Solis Magazine (NYC) | Kavyar Magazine – (Winner NYC Fashion & Beauty Award) (3 editorials published)| Phoblographer (4 stories) | Outdoor Photo Blog (3 stories) | Lemon Trend | Step Create | Gaschette Magazine | Dossier Magazine | Elle Magazine | Prolific Magazine (3 times)

FEATURED IN THE PHOBLOGRAPHER TOP 30 LIST OF INSPIRING WOMEN PHOTOGRAPHERS

PROMO MAGAZINE INTERVIEW (NYC)

Projects featured on:

E News | Expresso Morning Show | Design News

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LOVES HORSES, VINTAGE CAMERAS, TRAVEL & TEA

Ingrid is a Creative High End Commercial & Portrait Photographer & Creative Director, who has her feet firmly on the ground and her aesthetic in Wonderland. A true-to-life marketing leader, her approach to brand development and image creation has been shaped by twenty years in the international creative and design industries. Her practice is grounded in engaging concept driven design and bold advertising strategies.

A whimsical flower child with a Rock and Roll Soul.

FASHION | PORTRAIT | ADVERTISING

Where eye-candy meets Einstein…

Ingrid specialises in her vision to create an alternative fantastical reality, that is over flowing with wander and enchantment, while obsessively striving for the perfect union of function, form. She understands that creativity, content and passion are what drive beautiful imagery success, and the integration of design to every area of the project.

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FOOD PHOTOGRAPHY | FOOD DESIGN | FOOD STYLIST

Ingrid’s obsession with all things delicious and pretty laid the foundation for her launch industry. After years of working with Chefs, cafes, patisseries, confection-makers and restaurants as stylist and consultant, Ingrid has developed a fine instinct for creating the best customer patrons. Drawing on 20 years of international experience spanning creative design in many an open, and inspired approach to branding, interior design, food design, menu development and offline marketing strategy development.

Packages begin with styled shoots and social media management, and can be designed up to and including concept design and business overview.

Everything you can imagine is real.
Pablo Picasso

IMG_6442#Doing Things Diferently #LifeStory

WHIMSICAL FLOWER CHILD WITH A ROCK AND ROLL SOUL.

At 24 Ingrid was promoted to the role of Creative Director for Learnthings South Africa. A new media company owned by the UK-based Guardian, ensured that the stable of designers and developers under her care went on to win a number of international awards.

In a leap of faith taken by Ingrid in 2006, Ingrid launched her own design and publishing agency and popular online design magazine BigCityLife. Ingrid took on various roles growing her portfolio of skills to include not only the creative but also the more operations focused side of the business management and business and project finance.

Ingrid works with her team of hand-picked creative collaborators on large scale projects, believing there is a better more cost effective way than the traditional approach. Innovating the business of advertising and how budgets are spent in a creative and cost effective manner – the highest results, by only working with a small team of the best creatives.

There have been seminal moments in the evolution of BigCityLife which have led Ingrid down interesting paths. Hitting a following of 100,000+ fans social media reach, and having a reach in 30 days of 2 million users gave her the credibility to acknowledge that she is fantastic at building communities! the world of fashion photography also culminated in winning an international fashion and beauty award for her work in NYC, as well as being published in NYC, London & South Africa.