ADVENTURES IN DUSTYLAND FAIRYTALES🌻
Ingrid Alice is a Creative high-end Advertising, Fashion and Beauty Photographer & Creative Director who has her converse firmly on the ground and her aesthetic in Wonderland. Her distinct visionary style of colourful, bold storytelling and whimsical imagery has appeared on magazine covers, editorials and campaigns for clients globally
Her work has been published across the African continent, London & New York, as well as being featured throughout the world.
LOVES horses, vintage cameras, travel and tea.
Based in South Africa, Italy & NYC – Seasonal.
Available for commissions worldwide.
Contact Ingrid for a chat around the value of bringing African talent to the world stage, the nature of beauty in today’s society and the importance of celebrating and capturing diversity and any of her other specialties; Art Direction, Graphic Design, Digital Strategy Development, Online/Print Media, Brand Development, Advertising, and her favorite pastime F
PUBLISHED + ACHIEVEMENTS
BLAK Solice Magazine (NYC) 2 Covers + 20+ pg feature | Featured on the Behance IG Page (only SA photographer) | 5 Behance Features | Top 100 Nikon Photographers 2018 | Sawubona Magazine (SA)| Elle Magazine (SA)| Lexus Magazine (SA) | Destiny Magazine (SA)| Wedding Inspirations (SA)| Solis Fashion & Art Review Book (NYC) | Solis NYC Best Of (NYC)(Cover) | Afi Magazine (UK) (Cover) | Maverick Magazine Vl 2 (SA)(Cover) | Maverick Magazine Vl 3 (SA)(Cover) Get It Magazine (SA)(Cover) | MPSA Magazine (SA)(Cover) | Elegant Magazine (UK) | ELLÉMENTS Magazine(UK) | Kavyar Magazine – (Winner NYC Fashion & Beauty Award) (NYC) | Phoblographer (NYC) (3 features)| Outdoor Photo Blog | Lemon Trend | Step Create | Gaschette Magazine | Dossier Magazine | Prolific Magazine (NYC, LA, San Francisco)
FEATURED: Profoto USA | Nikon USA | Profoto SA | blogs and ig pages globally
Everything you can imagine is real.
THE PHOBLOGRAPHER INTERVIEW (NYC)
PROMO MAGAZINE INTERVIEW (NYC)
TOP 30 LIST OF INSPIRING WOMEN PHOTOGRAPHERS (NYC)
LEMON TREND INTERVIEW
Skep / Create Interview
#Doing Things Differently #LifeStory
WHIMSICAL FLOWER CHILD WITH A ROCK AND ROLL SOUL.
At 23 Ingrid was promoted to the role of Creative Director for Learnthings South Africa. A new media company owned by the UK-based Guardian ensured that the stable of designers and developers under her care went on to win a number of international awards.
In a leap of faith taken by Ingrid in 2006, Ingrid launched her own design and publishing agency.
With a keen interest in online media, Ingrid founded the first online design & lifestyle magazine in South Africa called BigCityLife. Ingrid took on various roles growing her portfolio of skills to include not only the creative but also the more operations focused side of the business. Ingrid conceptualised and launched this popular aspect of her company. With a strong personal conviction that human stories are what drives engagement. Ingrid ensures that the editorial content is intelligent and creative, as well as fun and accessible for all readers. BCL became the definitive guide to good living in South Africa and has the advantage of being an affordable channel for entrepreneurs and artisans to market their small and medium enterprises to an engaged and quantifiable audience. In addition, BCL offers corporate advertisers a space to connect and talk to the people of South Africa in an honest, old-fashioned way.
Ingrid works with her team of hand-picked collaborators on various creative projects, encompassing, graphics, print and identity, products and packaging, websites and digital experiences, advertising and communications.
There have been seminal moments in the evolution of BCL – having a following of 100,000+ and an average monthly reach of 4 million users gave her the confidence to acknowledge that she has an intrinsic understanding of creative content development and what makes a brand work and most of all loved.
Other BigCityLife projects include the development and design of the luxury magazine United Maverick, who’s photography content, shot by Ingrid, has gone onto achieve international success, including an NYC fashion and beauty award. The conceptualisation and development of what became one of JHB top 10 restaurants, along with growing Africas largest Air Charter company from a R10 million a year business to one that exceeds R150 million +.