Ingrid Alice Irsigler

Creative High-End Fashion, Portrait & Commercial Photographer & Creative Director
“Begin at the beginning, and go on till you come to the end: then stop.”
Alice In Wonderland
Indy rebel creative director and photographer challenging conventional thinking from Jozi to NYC.
©anna_pepper_photography_IAIA copy


Ingrid is a creative high end fashion & commercial photographer and creative director who has her feet firmly on the ground and her aesthetic in Wonderland. A true-to-life marketing leader, her approach to photography has been shaped by twenty years in the international design industry. Her practice is grounded in engaging concept generation, story driven design and bold advertising strategies.



Ingrid specialises in her vision to create an alternative fantastical reality, that is over flowing with beauty, wander and enchantment, while obsessively striving for the perfect union of function, form and narrative. She understands that creativity, content and passion are what drive beautiful imagery and powerful brand success.

Ingrid’s beauty images are considered modern, raw with a twist of romance..



Ingrid’s obsession with all things delicious and pretty laid the foundation for her launch into the hospitality industry. After years of working with Chefs, cafes, patisseries, confection-makers and restaurants in her capacity as stylist and consultant, Ingrid has developed a fine instinct for creating the best customer experiences for their patrons. Drawing on 20 years of international experience spanning creative design in many spheres, Ingrid has an open, and inspired approach to branding, interior design, food design, menu development and both online and offline marketing strategy development.

Packages begin with styled shoots and social media management, and can be designed with varied elements up to and including concept design and business overview.



Maverick Magazine Vol 2 (Cover) | Maverick Magazine Vol 3 (Cover) | Solis NYC Fashion & Art Review Book (3 editorials) | NYC Promo Mag | UK Afri Magazine (Cover) Elléments Magazine (twice) | Phoblographer (4 stories) | Profoto International | Profit South Africa | Prolific Magazine | Lemon Trend | Elle Magazine SA | Elegant Magazine | Solis Magazine | Kavyar Magazine | Gaschette Mag | ODP (3 stories)  | Step Create

Where eye-candy meets Einstein
Everything you can imagine is real.
Pablo Picasso
#DoingThingsDifferently #LifeStory

A whimsical flower child with a Rock and Roll Soul.

At 24 Ingrid was promoted to the role of Creative Director for Learnthings South Africa. A new media company owned by the UK-based Guardian, where her unique style ensured that the stable of designers and developers under her care went on to win a number of international awards.

In a leap of faith taken by Ingrid in 2006, Ingrid launched her own design and publishing agency and popular online design magazine BigCityLife. As the business grew Ingrid took on various roles growing her portfolio of skills to include not only the creative but also the more operations focused side of the business including project management and business and project finance.

Ingrid works with her team of hand-picked creative collaborators on large scale projects, believing there is a better more cost effective way to market brands than the traditional approach. Innovating the business of advertising and how budgets are spent in a creative and cost effective manner – while achieving the highest results, by only working with a small team of the best creatives.

There have been seminal moments in the evolution of BigCityLife which have led Ingrid down interesting paths. Hitting a following of 100,000+ fans on her platform and social media reach, and having a reach in 30 days of 2 million users gave her the credibility to acknowledge that she is fantastic at building communities! Her foray into the world of fashion photography also culminated in a recent winner of an international fashion and beauty award for her work in NYC.