Ingrid Alice Irsigler

Creative High-End Fashion, Portrait & Commercial Photographer & Creative Director
“Begin at the beginning, and go on till you come to the end: then stop.”
Alice In Wonderland
Indy rebel creative director and photographer challenging conventional thinking from Jozi to NYC.


Ingrid is a creative high end fashion, advertising & portrait photographer and creative director who has her feet firmly on the ground and her aesthetic in Wonderland. A true-to-life marketing leader, her approach to brand development and image creation has been shaped by eighteen years in the international creative and design industries. Her practice is grounded in engaging concept generation, story driven design and bold advertising strategies.



Ingrid specialises in her vision of story-driven photography – obsessively striving for the perfect union of function, form and narrative. Understanding that creativity, content and passion are what drive beautiful imagery and powerful brand success.

Ingrid’s creative portraiture sessions are filled with fun and fabulous glamour. Contact Ingrid for her rates on model test, creative portraits or commercial work.

Branding + Marketing

Marketing + Branding
Concept generation for brand development.

“One Original Thought is Worth a Thousand Mindless Quotings”

Working with brand development in this complicated world of advertising enables a new approach and demands a BOLD way of thinking when dealing with heartfelt story telling and product marketing.

To stand out in a crowd of millions,
you have to not only be great, you have to have to be extraordinary.

Gatekeeper and oracle of your brand while producing engaging eye candy. Sticky, viral creative content generation that bridges the spaces between design and your brand strategy. Ingrid will get involved from the initial creative ideas and concept generation through to design briefs, managing creative teams and acquiring the best creative team for the project at hand while supporting your bottom line.

Branding & Marketing includes: all styled elements of your decor, lifestyle or food photography sessions.

Where eye-candy meets Einstein
Everything you can imagine is real.
Pablo Picasso
Whimsical flower Child with a Rock & Roll Soul.
#DoingThingsDifferently #StoryDrivenDesign #LifeStory

At 24 Ingrid was promoted to the role of Creative Director for Learnthings South Africa. A new media company owned by the UK-based Guardian, where her unique style ensured that the stable of designers and developers under her care went on to win a number of international awards.

In a leap of faith taken by Ingrid in 2006, Ingrid launched her own design and publishing agency and popular online design magazine BigCityLife. As the business grew Ingrid took on various roles growing her portfolio of skills to include not only the creative but also the more operations focused side of the business including project management and business and project finance.

Ingrid works with her team of hand-picked creative collaborators on large scale projects, believing there is a better more cost effective way to market brands than the traditional approach. Innovating the business of advertising and how budgets are spent in a creative and cost effective manner – while achieving the highest results, by only working with a small team of the best creatives.

There have been seminal moments in the evolution of BigCityLife which have led Ingrid down interesting paths. Hitting a following of 80,000+ fans on her platform and social media reach, and having a reach in 30 days of 2 million users gave her the credibility to acknowledge that she is fantastic at building communities! Her foray into the world of fashion photography also culminated in a recent winner of an international fashion and beauty award for her work in NYC.

Lets Connect!

Indy rebel creative director and photographer challenging conventional thinking from SA to NYC.