Hemingway’s Is Famous

So exciting to have a space I designed featured on Design News…
This has been such a fun project!


After 2,5 years of my trusty partner in all things creative Philippa (from Purple Raindrop) and myself (from IngridIngrid.com) working on Cafe Hemingway’s, our little love project where we combine, literally, art, beautiful food, design and people development, the little café has started to sparkle and shine and we are just so excited to see this project get the recognition it has in the press!

We have been extremely humbled to have had amazing media attention!

As anyone who knows the story of Café Hemingway’s can tell you, it was started as a project for people. Out of a blended passion for food, upliftment and seeing people achieve their dreams.


The ethos has always been “give a man a fish and he has a meal for one, teach him to fish and you create a lifetime of opportunity, and you can feed a city”.

Café Hemingway’s has grown beyond our expectations! The journey has taken them from a shabby hole in the wall coffee shop with 6 employees, to a burgeoning staff complement of over 35 full time staff in just a little over 2 years.


After the amazing story that was played on Expresso Morning Show – SABC 3

(Ps.. that is me at the end, in my gorgeous Lunar Dress, talking about my love for Paris and and a moveable feast.0

The Cafe was filmed by the incredible team at eNCAnews.

To read more on the story, and see a little of Ingrid on the News…
View here…

Don’t miss this amazing story as well on Riante Naidoo gorgeous blog 

The Cafe was also interviewed on 702 for the second time last week Friday.
Click to listen…

This has been a project that we have put our hearts and souls into. It has consumed all our free time and those things that some call weekends (we’ve heard people don’t work on those two days a week! Insane!).


Where I have overseen and conceptulised and designed every single item in the space, from working with the chefs on the plating, to every last interior detail and of course all the online digital experiences as well as having styled every shoot and all the marketing and branding and marketing ethos and stories…

Philippa who is a branding and wordsmith genius, has not only crafted every single word across all every single platform, from menus, to cake books, to marketing materials, including extensive menus, 90 page cake and event books, as well as social media management and interaction, but she has also dealt with the behind the scenes people management as well as the reputation management of a social environment with more than 40,000 active and vocal community members.

We often go about our daily lives just getting on with the job – however I feel for once we need to step back and think, wow this is a cool place. A place that people travel for from all over the world… to get a little touch of what’s in our heart, and to experience what we love.

So – if you have not been, pop on over to one of our little projects – and, just maybe you will catch a glimpse of the Mad-Hatter disappearing behind the secret door down the porthole to have dinner at Midnight In Paris.

Download the Hemingway’s cake and event book.

Building beautiful brands that, begin with, “Once Upon A Time…” and end in “Happily ever after”….