Ingrid is a Creative Director, Photographer and Director from South Africa.
An artist who creates a wonderland of her own. Known fondly as the "Queen Of Colour", Ingrid's expressive use and love of colour has become her signature, synonymous with her work. Her distinct visionary style of colourful, vivacious storytelling and emotional “caught in the moment” lifestyle and portrait imagery has appeared in marketing and advertising campaigns, editorials and exhibitions for clients and galleries globally.
Ingrid’s portfolio ranges from advertising to portraiture, fine art and fashion and she has worked with agencies and clients including, J. Walter Thomson - Singapore, The De Beers Group, Ogilvy, Saatchi & Saatchi, ESPN Africa, United Aviation Group, Unilever International, African Fashion International, Fashion Without Borders, Universal Music Group, Force 1 Records. Her campaigns have included the likes of LUX, Ariel, Weleda - Germany, Fabiani, RITUALS - Holland and Tanquery Gin, to name a few. Ingrid’s work has become familiar with shooting large format print “out of home“ media and short form films for key-campaigns. Ingrid is a seasoned Creative Director and Photographer working from inception to completion on ATL, BTL and TTL campaigns. Ingrid works as freelance for agencies and also offers a full production environment, from the planning, campaign story and composition of creative concepts, set creation though to project activation.
Ingrid's recent achievements includes being selected as one of nine creatives, chosen by the World-renowned Art and Design and History Museum, The Schleswig-Holstein State Museum in Schloss Gottorf, Germany, to participate in a humanitarian project for Saatkultur* representing the creative art of Photography and an exhibition in Paris at the VEEPEE contemporary Art Gallery.
Ingrid works between Europe, London, LA and Cape Town South Africa.
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NIKON + PROFOTO
VEEPEE GALLERY
SKY NEWS
PANTONE
Featured on Business Insider and MSN worldwide, part of Nikon's Top 100 Global Photographers, and is a Profoto Ambassador.
First South African artist exhibited at VEEPEE Contemporary Gallery in Paris during President Macron's inauguration week.
Handpicked by the United Nations and Sky News for a campaign on vaccine equality, presented to World Leaders in Geneva and featured on SKY New and Times.
Three images featured in Pantone's official colour trend book with her image from the FIRE collection inspiring a new Pantone colour called Afro Black.
The Colour Of Magic
ADVENTURES IN DUSTYLAND FAIRYTALES
- Main contributor, as Creative Director and Photographer to the collectible United Maverick Book, now in its fifth generation for the United Aviation Group.
- Regular cover contributor to Hedonist Magazine in London, with numerous covers and multiple features in the past two years.
- A feature in the prestigious German Design publication, Page Magazine.
- Appeared on the Netflix series “Model” in the Fairytale’s and Fantasy beauty episode.
- First South African photographer featured in esteemed publications like Fubitz (French magazine) and is a consistent contributor to The Phoblographer (NYC).
- Ingrid’s work has graced the covers of various American publications, including Solice, which created a collectible book with her images on the covers and the book cover box.
Ingrid is currently relocating to Europe, and hold’s a German passport
CREATIVE DIRECTOR
Capturing the essence of luxury living through creative direction, story telling, photography and colour.
AFRICAN TALENT
Ingrid’s travels in and around Africa have inspired her passion in her quest for paving the way for African Design and creating an international platform to showcase African talent and bring attention to diversity in fashion.
UK / London
September
Travel dates
LOVES horses, vintage cameras, travel and tea.
France / Paris
October
USA / LA
November
South Africa / Cape Town
December
Marketing director + CONTENT CREATION
With a deep passion for aviation, the user has had the privilege of serving as The Executive Creative Director for The United Aviation Group Of Companies for the past fourteen years. They have collaborated closely with the founder and CEO, Jonathan Wolpe, successfully implementing cost-effective marketing strategies alongside their dedicated in-house creative team. Together, they have overseen the transformation of the company from a modest coffee shop window venture to the preeminent full-service aviation group in Africa.
Throughout their tenure, the user has taken charge of all creative and marketing aspects of the brand, encompassing above-the-line, below-the-line, and motion campaigns. They've also delved into the minutiae of enhancing the onboard passenger experience, refining interior design across various spaces, and innovatively integrating client services. Furthermore, they spearheaded the launch and development of a renowned restaurant catering to both onboard and private needs, eventually earning recognition as a top 10 restaurant in Johannesburg. This establishment is presently undergoing a transformation into an Equine Venue.
The United Aviation Group Of Companies boasts a diverse portfolio, encompassing United Charter Services, United Flight Support, United Maintenance Group, United Maverick Magazine, The United Derby, and The United League Of Champions.
AVIATION
Book
FASHION
CONTENT CREATION
BEAUTY
